What is WIC?
The Special Supplemental Nutrition Program for Women, Infants, and Children -
better known as the WIC Program - serves to safeguard the health of
pregnant, postpartum, and breastfeeding women, infants, and children up to
age 5 who are at nutritional risk by providing nutritious foods to
supplement diets, information on health eating including breastfeeding
promotion and support, and referrals to health care.
Women in the WIC program eat better, have healthier babies and receive
early prenatal care. Infants born to WIC mothers weigh more and grow and
develop better. Children on WIC eat foods with more iron and vitamin C,
visit their doctors regularly and receive immunizations.
WIC News - Quarterly Newsletter
Approved Farmers' Market Locations/Mercado de Granjeros
for WIC Foods Tutorial
How do I apply for WIC?
Who is eligible for WIC?
How does WIC work?
eligible for WIC?
You may be eligible for WIC if:
- You live in Wisconsin
- You are pregnant, breastfeeding or a new mother
- You have an infant or children under 5 years of age
- You or your children have a health or nutrition need
- You have a household income (before tax deductions) that is less
than or equal to
WIC income guidelines. A
pregnant woman counts as two family members.
You may be automatically
income eligible for WIC if you currently participate in programs such as
Kinship Care, W2, Medicaid and/or FoodShare. Many working families qualify
for WIC. Fathers, guardians, and foster parents may apply for WIC for their
How does WIC work?
At your WIC appointment, the WIC staff will review your or your child's
health history. You will discuss what you and your children eat. The WIC
nutritionist will have information on healthy eating during pregnancy and
breastfeeding, and tips on feeding your child. There may be discussions on
food shopping, recipes, taking care of babies, how to breastfeed, and more.
When you are a participant in the WIC program, you will receive
benefits on a debit card to buy foods that help keep you and your children strong and healthy.
Foods that you will be able to buy include:
- Milk (Whole milk for children 1 to 2 years of age, 1% or Skim for
those 2 and older)
- 100% Fruit Juices
- Peanut Butter
- Fresh, Frozen, or Canned Fruits and Vegetables
- Dried or Canned Beans and Peas
- Whole Grain Brown Rice, Bread, Tortillas, or Pasta
- Infant Formula, Baby Cereals
- Tuna Fish or Salmon (for mothers who are fully breastfeeding)
- Cheese (for 2- to 5-year-olds and fully breastfeeding mothers)
- Baby Meets (for 6-12 months infants who are fully breastfeeding)
- Yogurt (for 2-5 year olds)
The WIC staff
- Provide 1-on-1 nutrition education and support, along with helping
you learn how to use WIC foods to improve you and your children's
- Provide breastfeeding information and a breast pump if needed.
- Help you receive immunizations for your children, and access
programs like FoodShare, Medicaid, Healthy Start, Head Start, and Badger
- Offer you additional programs, such as Fit Families, Cooking Demos,
or Understanding Baby and Breastfeeding 101 Groups.
A test for blood lead level and hemoglobin (iron) may be performed at the
WIC visit. If you had these tests done at the doctor, bring the results with
you to your appointment.
How do I
apply for WIC?
Call the local WIC office at 262-741-3146 or email us at
We are located at the Health and Human Services Center in Elkhorn, W4051
County Road NN.
If you qualify you will be given an appointment to register for WIC.
You will need to bring some information when you come to your first WIC
The WIC staff will tell you on the phone what papers you will need to bring
Nutrition and Breastfeeding Resources
State of Wisconsin WIC Website
General Nutrition and Health
- Office on Women's Health
USDA Choose My
Office of Dietary Supplements - National Institutes of Health
Breastfeeding USDA - Loving Support Makes
Eat Right -
Academy of Nutrition and Dietetics