WIC (Nutrition for Women, Infants, and
What is WIC?
The Special Supplmental Nutrition Program for Women, Infants, and Children -
better known as the WIC Program - serves to safeguard the health of
pregnant, postpartum, and breastfeeding women, infants, and children up to
age 5 who are at nutritional risk by providing nutritious foods to
supplement diets, information on health eating including breastfeeding
promotion and support, and referals to health care.
Women in the WIC program eat better, have healthier babies and receive
early prenatal care. Infants born to WIC mothers weigh more and grow and
develop better. Children on WIC eat foods with more iron and vitamin C,
visit their doctors regularly and receive immunizations.
Click here to access WIC News - a quarterly newsletter
Click here for Approved Farmers' Market Locations/Mercado de Granjeros
your eWIC card
Click here to see if
you may be eligible for WIC benefits
How do I apply for WIC?
Who is eligible for WIC?
How does WIC work?
eligible for WIC?
You may be eligible for WIC if:
- You live in Wisconsin
- You are pregnant, breastfeeding or a new mother
- You have an infant or children under 5 years of age
- You or your children have a health or nutrition need
- You have a household income (before tax deductions) that is less
than or equal to WIC income guidelines. Many working families qualify. A
pregnant woman counts as two family members.
Income guidelines change every July.
Check with the WIC office to find out if you and your family meet the
You may be income eligible for WIC if you currently
receive Kinship Care, W-2, Food Stamps, Badger Care, or Medicaid, including
Healthy Start. You may be income-eligible for WIC if food stamp eligibility
has been canceled.
Fathers, guardians, and foster parents may apply for WIC for their
How does WIC work?
At your WIC appointment, the WIC staff will review you or your
child's health history. You will discuss what you and your children eat. The
WIC nutritionist will have information on healthy eating during pregnancy
and breastfeeding, and tips on feeding your child. There may be discussions
on food shopping, recipes, taking care of babies and how to breastfeed.
When you are a participant in the WIC program, you will receive
benefits on a debit card to buy foods that help keep you and your children strong and healthy.
Foods that you will be able to buy include:
- Milk - whole milk until 2 years old or 2% if determined appropriate
by the dietitian, and low-fat or fat free for 2+ years
- Fruit Juice - juice with calcium
- Cheese - for the exclusively breastfeeding woman
- Infant Formula, cereal and baby foods, baby meats for the
exclusively breastfeeding infant
- Peanut Butter
- Tuna fish, salmon for exclusively breastfeeding women
- Fresh, frozen or canned fruits and vegetables
- Dried beans and peas or canned beans
- Whole grain rice, bread or tortillas
The WIC staff
- provide you with information on how to use WIC foods to improve you
and your children's health.
- can help you receive breastfeeding
information and a breast pump if needed.
- help you to get
immunizations for your children, and access programs like Food Stamps,
Medicaid, Healthy Start, Head Start, and Badger Care. A test for blood lead
level and hemoglobin (iron) may be performed at the WIC visit. If you had
these tests done at the doctor, bring the results with you to your
How do I
apply for WIC?
Call the local WIC office, located at the Health and Human
Services Center in Elkhorn, at 262-741-3146
or you can email us at
If you qualify you will be given an appointment to register for WIC.
You will need to bring some information when you come to your first WIC
The WIC staff will tell you on the phone what papers you will need to bring
Below are links to other websites for resources on
nutrition and breastfeeding information
State of Wisconsin WIC website
General Nutrition and Health
- Office on Women's Health
USDA Choose My
Office of Dietary Supplements - National Institutes of Health
Breastfeeding USDA - Loving Support Makes
Eat Right -
Academy of Nutrition and Dietetics