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WIC (Nutrition for Women, Infants, and Children)

What is WIC?

The Special Supplmental Nutrition Program for Women, Infants, and Children - better known as the WIC Program - serves to safeguard the health of pregnant, postpartum, and breastfeeding women, infants, and children up to age 5 who are at nutritional risk by providing nutritious foods to supplement diets, information on health eating including breastfeeding promotion and support, and referals to health care.

Women in the WIC program eat better, have healthier babies and receive early prenatal care. Infants born to WIC mothers weigh more and grow and develop better. Children on WIC eat foods with more iron and vitamin C, visit their doctors regularly and receive immunizations.

Click here to access WIC News - a quarterly newsletter

Click here for Approved Farmers' Market Locations/Mercado de Granjeros Participantes

Shopping with your eWIC card


Click here to see if you may be eligible for WIC benefits

Frequent Questions

Who is eligible for WIC?
How does WIC work?
How do I apply for WIC?                                                                                                                   

Who is eligible for WIC?

You may be eligible for WIC if:

  • You live in Wisconsin
  • You are pregnant, breastfeeding or a new mother
  • You have an infant or children under 5 years of age
  • You or your children have a health or nutrition need
  • You have a household income (before tax deductions) that is less than or equal to WIC income guidelines. Many working families qualify. A pregnant woman counts as two family members.

WIC Income Guidelines

Income guidelines change every July. Check with the WIC office to find out if you and your family meet the guidelines.

You may be income eligible for WIC if you currently receive Kinship Care, W-2, Food Stamps, Badger Care, or Medicaid, including Healthy Start. You may be income-eligible for WIC if food stamp eligibility has been canceled.
Fathers, guardians, and foster parents may apply for WIC for their children.

How does WIC work?
At your WIC appointment, the WIC staff will review you or your child's health history. You will discuss what you and your children eat. The WIC nutritionist will have information on healthy eating during pregnancy and breastfeeding, and tips on feeding your child. There may be discussions on food shopping, recipes, taking care of babies and how to breastfeed.

When you are a participant in the WIC program, you will receive benefits on a debit card to buy foods that help keep you and your children strong and healthy. Foods that you will be able to buy include:

  • Milk - whole milk until 2 years old or 2% if determined appropriate by the dietitian, and low-fat or fat free for 2+ years
  • Fruit Juice - juice with calcium
  • Cheese - for the exclusively breastfeeding woman
  • Infant Formula, cereal and baby foods, baby meats for the exclusively breastfeeding infant
  • Eggs
  • Peanut Butter
  • Tuna fish, salmon for exclusively breastfeeding women
  • Fresh, frozen or canned fruits and vegetables
  • Cereal
  • Dried beans and peas or canned beans
  • Whole grain rice, bread or tortillas

The WIC staff will:

  • provide you with information on how to use WIC foods to improve you and your children's health.
  • can help you receive breastfeeding information and a breast pump if needed. 
  • help you to get immunizations for your children, and access programs like Food Stamps, Medicaid, Healthy Start, Head Start, and Badger Care. A test for blood lead level and hemoglobin (iron) may be performed at the WIC visit. If you had these tests done at the doctor, bring the results with you to your appointment.

WIC Staff 

How do I apply for WIC?
Call the local WIC office, located at the Health and Human Services Center in Elkhorn, at 262-741-3146 or you can email us at

If you qualify you will be given an appointment to register for WIC.
You will need to bring some information when you come to your first WIC appointment.
The WIC staff will tell you on the phone what papers you will need to bring in.

Below are links to other websites for resources on nutrition and breastfeeding information

WIC Health

State of Wisconsin WIC website

General Nutrition and Health

Breastfeeding - Office on Women's Health

Breastfeeding - Breastmilk Counts

USDA Choose My Plate

Office of Dietary Supplements - National Institutes of Health

Breastfeeding USDA - Loving Support Makes Breastfeeding Work

Eat Right - Academy of Nutrition and Dietetics

Nursing Mothers Card


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