Dept of Health & Human Services (DHHS)

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What is WIC?

The Special Supplemental Nutrition Program for Women, Infants, and Children - better known as the WIC Program - serves to safeguard the health of pregnant, postpartum, and breastfeeding women, infants, and children up to age 5 who are at nutritional risk by providing nutritious foods to supplement diets, information on health eating including breastfeeding promotion and support, and referrals to health care.

Women in the WIC program eat better, have healthier babies and receive early prenatal care. Infants born to WIC mothers weigh more and grow and develop better. Children on WIC eat foods with more iron and vitamin C, visit their doctors regularly and receive immunizations.

WIC Brochure English or español

WIC News - Quarterly Newsletter

Approved Farmers' Market Locations/Mercado de Granjeros Participantes

Shopping for WIC Foods Tutorial


WIC Eligibility Tool

Frequent Questions

Who is eligible for WIC?
How does WIC work?
How do I apply for WIC?                                                                                                                   

Who is eligible for WIC?

You may be eligible for WIC if:

  • You live in Wisconsin
  • You are pregnant, breastfeeding or a new mother
  • You have an infant or children under 5 years of age
  • You or your children have a health or nutrition need
  • You have a household income (before tax deductions) that is less than or equal to WIC income guidelines. A pregnant woman counts as two family members.

You may be automatically income eligible for WIC if you currently participate in programs such as Kinship Care, W2, Medicaid and/or FoodShare. Many working families qualify for WIC. Fathers, guardians, and foster parents may apply for WIC for their children.

How does WIC work?
At your WIC appointment, the WIC staff will review your or your child's health history. You will discuss what you and your children eat. The WIC nutritionist will have information on healthy eating during pregnancy and breastfeeding, and tips on feeding your child. There may be discussions on food shopping, recipes, taking care of babies, how to breastfeed, and more.

When you are a participant in the WIC program, you will receive benefits on a debit card to buy foods that help keep you and your children strong and healthy. Foods that you will be able to buy include:

  • Milk (Whole milk for children 1 to 2 years of age, 1% or Skim for those 2 and older)
  • 100% Fruit Juices
  • Eggs
  • Peanut Butter
  • Fresh, Frozen, or Canned Fruits and Vegetables
  • Cereal
  • Dried or Canned Beans and Peas
  • Whole Grain Brown Rice, Bread, Tortillas, or Pasta
  • Infant Formula, Baby Cereals
  • Tuna Fish or Salmon (for mothers who are fully breastfeeding)
  • Cheese (for 2- to 5-year-olds and fully breastfeeding mothers)
  • Baby Meats (for 6-12 months infants who are fully breastfeeding)
  • Yogurt (for 2-5 year olds)

The WIC staff will:

  • Provide 1-on-1 nutrition education and support, along with helping you learn how to use WIC foods to improve you and your children's health.
  • Provide breastfeeding information and a breast pump if needed.
  • Help you receive immunizations for your children, and access programs like FoodShare, Medicaid, Healthy Start, Head Start, and Badger Care.
  • Offer you additional programs, such as Fit Families, Cooking Demos, or Understanding Baby and Breastfeeding 101 Groups.

A test for blood lead level and hemoglobin (iron) may be performed at the WIC visit. If you had these tests done at the doctor, bring the results with you to your appointment.

How do I apply for WIC?
Call the local WIC office at 262-741-3146 or email us at

We are located at the Health and Human Services Center in Elkhorn, W4051 County Road NN.

If you qualify you will be given an appointment to register for WIC.
You will need to bring some information when you come to your first WIC appointment.
The WIC staff will tell you on the phone what papers you will need to bring in.


Nutrition and Breastfeeding Resources

WIC Health

Breastfeeding Resources Brochure

State of Wisconsin WIC Website

General Nutrition and Health

Breastfeeding - Office on Women's Health

Breastfeeding - Breastmilk Counts

USDA Choose My Plate

Office of Dietary Supplements - National Institutes of Health

Breastfeeding USDA - Loving Support Makes Breastfeeding Work

Eat Right - Academy of Nutrition and Dietetics

Nursing Mothers Card



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